Archive for the ‘Business’ Category

Why Big Companies Don’t Do Business With You: 7 Steps for Fixing That

The Whale Hunters like to talk about the “aperture of perception” – that lens through which you focus your prospects’ attention and govern what they see and experience. Everything that touches the whale (big company prospects) contributes to the buyers’ overall perception of you-for example: * Telephone answering * Website * Location * Communications * [...]